If your applicant tracking system (ATS) has received negative reviews on Glassdoor or any other platform, it’s important to address the concerns raised by applicants and take steps to mitigate any potential impact on your company’s reputation. Here are some actions you can consider:
- Acknowledge and respond to reviews: Engage with the reviewers by responding to their feedback in a professional and constructive manner. Express appreciation for their input and apologize for any negative experiences they may have had. Address their concerns directly and provide information on any improvements or updates you have made to the ATS.
- Evaluate and address the issues: Thoroughly analyze the feedback from negative reviews and assess if there are legitimate concerns about your ATS. Identify areas for improvement and take steps to rectify any issues or deficiencies. This might involve working with your ATS provider to address specific concerns, update features, or enhance user experience.
- Communicate improvements: Once you have made improvements to your ATS, share the updates and enhancements with your user base. Proactively communicate the changes you have implemented to address the concerns raised in the reviews. This demonstrates your commitment to listening to user feedback and continuously improving your system.
- Encourage positive reviews: Actively encourage satisfied users to leave positive reviews on platforms like Glassdoor. Encourage them to share their positive experiences with your ATS and highlight the benefits they have gained from using it. Positive reviews can help counterbalance any negative feedback and provide a more balanced perspective.
- Seek testimonials from happy customers: Reach out to your satisfied customers and ask if they would be willing to provide testimonials about their positive experiences with your ATS. These testimonials can be featured on your website, marketing materials, or shared on social media platforms to showcase the benefits and effectiveness of your system.
Remember, addressing negative reviews is an ongoing process, and it’s essential to continually monitor feedback, make improvements, and communicate your efforts to your user base. By taking proactive steps to address concerns and highlight positive experiences, you can help mitigate the impact of negative reviews and maintain a positive perception of your ATS among potential users.
gbpnet Changed status to publish March 8, 2024