Capterra, Inc. is a free online marketplace vendor serving as an intermediary between buyers and technology vendors within the software industry. The company assists consumers with selecting software for their needs with user reviews and research.
The company was founded in 1998 by Michael Ortner and Rakesh Chilakapati. It is based in Arlington, Virginia. The company uses a pay-per-click model. Vendors can bid on the basis of software category & listing position. All these platforms have paid listing as well as organic listings based on reviews. Capterra was on the list of the Inc. magazine’s 2007 ranking of the 5000 fastest-growing private U.S. companies. By the end of 2007, there were nearly 10,000 software vendors advertised on the website. In 2009, the site allowed software users to leave reviews.