TikTok, and its Chinese counterpart Douyin[3] (Chinese: 抖音; pinyinDǒuyīn), is a short-form video hosting service owned by ByteDance.[4] It hosts user-submitted videos, which can range in duration from 3 seconds to 10 minutes.[5]

Since their launches, TikTok and Douyin have gained global popularity.[6][7] In October 2020, TikTok surpassed 2 billion mobile downloads worldwide.[8][9][10] Morning Consult named TikTok the third-fastest growing brand of 2020, after Zoom and Peacock.[11] Cloudflare ranked TikTok the most popular website of 2021, surpassing google.com.[12]

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