How to remove content from google search

Content removal from Google Search refers to the process of removing certain types of content from Google’s search results. Google search results typically display links to websites, images, videos, and other types of content that are relevant to the user’s search query. However, in some cases, there may be content that is outdated, irrelevant, or inappropriate that appears in search results. This can include personal information, such as social security numbers or credit card numbers, as well as copyrighted content or content that violates Google’s policies.

What is Content Removal from Google Search?

Google provides a process for requesting the removal of such content from search results. This process involves submitting a removal request to Google, which will then review the request and determine whether the content should be removed. The process may vary depending on the type of content and the reason for the removal request. For example, removal requests for personal information may require additional verification to ensure that the request is legitimate.

Why Would I Want To Remove Content From Google Search?

There are several reasons why you may want to remove content from Google search. Some of the most common reasons include:

  1. Protecting your personal information: If your personal information, such as your phone number, email address, or home address, has been published online, you may want to remove it to protect your privacy.

  2. Reputation management: If there is negative or damaging content about you or your business that appears in search results, it can harm your reputation. Removing this content can help you manage your online reputation.

How Can I Remove Content From Google Search?

There are several ways to remove content from Google Search:

  1. Contact the website owner: If the content is hosted on a website that you don’t control, you can reach out to the website owner and request that they remove the content.

  2. Request removal through Google: If the content is in violation of Google’s policies, such as containing personal information, copyrighted material, or sensitive financial information, you can submit a request for removal through Google’s Removals Tool.

  3. Legal action: In some cases, legal action may be necessary to remove content from Google Search, particularly if the content is defamatory or infringing on your intellectual property rights.

  4. Online reputation management: In some cases, it may be possible to bury negative content in search results through search engine optimization techniques or by creating positive content to push the negative content down in the search rankings.

Types of Content That Can Be Removed from Google Search Results

There are several types of content that can be removed from Google search results, including:

  1. Personal information: This includes sensitive information such as social security numbers, bank account numbers, credit card numbers, and other personally identifiable information.

  2. Copyrighted material: If someone has posted your copyrighted material without your permission, you can request that it be removed from Google search results.

  3. Defamatory content: If someone has posted defamatory content about you or your business, you may be able to have it removed from Google search results.

Harmful Content

Harmful content refers to any material that may cause harm to individuals, groups, or society as a whole. Harmful content can take many forms, including hate speech, cyberbullying, defamatory statements, revenge porn, or other malicious or offensive materials. When harmful content appears in search results, it can cause significant harm to individuals or organizations, such as loss of reputation, job opportunities, or business revenue. Therefore, it is essential to remove such content from Google search results to prevent further damage.

Positive Content

Positive content generally does not need to be removed from Google search results since it is not harmful or unwanted. Positive content may include things like personal or business websites, blogs, social media posts, and news articles that present a person, brand, or organization in a positive light. In fact, positive content can help to promote a positive online reputation and increase visibility on search engine results pages. However, if positive content contains inaccurate or misleading information, it may need to be updated or corrected to ensure accuracy.

Outdated Content

Outdated content refers to information that is no longer accurate or relevant due to changes in circumstances, such as outdated contact information, old event dates, or news stories that are no longer relevant. Outdated duplicate content can be removed from Google search results by requesting its removal using Google’s content removal tool.

Revenge Porn

Revenge porn refers to sexually explicit images or videos that are distributed online without the consent of the person depicted. This type of content is often used as a form of revenge, harassment, or coercion. It can have severe consequences for the victim, including emotional distress, reputational damage, and even loss of employment opportunities.

Google may send a copy of each legal notice they receive to Lumen (formerly Chilling Effects) for publication and annotation.

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Making a Removal Request to Google Search

If you have identified content that violates Google’s policies and you want to request its removal from Google search results, you can submit a request through the Google Removals tool. Here are the steps to follow:

  1. Go to the Google Removals tool webpage (
  2. Click the “Start a new removal request” button.
  3. Choose the appropriate option for the type of content you want to remove.
  4. Follow the instructions to provide the required information, such as the URL of the content you want to remove, your relationship to the content, and the reason for your request.
  5. Submit your request.

To find the owner of a site, use a Whois tool like or DomainTools. A little research can point you to someone in charge. But sometimes, that information is protected by domain privacy. If a website does not have domain privacy enabled, the name, address, and phone number of the owner of a website will often be visible. A whois record might look like this:

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What Information Do I Need For a Removal Request?

To make a removal request to Google Search, you will need the following information:

  1. The exact URL of the content you want to remove.
  2. Your legal name, email address, and phone number.
  3. Your relationship to the content, such as whether you are the owner or a representative.
  4. The reason why you want the content removed.
  5. Any supporting documentation or information to substantiate your claim, such as a court order or proof of ownership.

It’s important to note that Google requires removal requests to be made by the individual or entity that has legal rights to the content in question. For example, if you want to remove a negative review of your business, you must be the owner of the business or an authorized representative. If you are not the owner or authorized representative, you may not be able to request removal.

Dave Nilsson, digital marketing expert with The Converted Click

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