Responding to Postive Glassdoor Reviews

In today’s digital world, it is more important than ever to be mindful of your online presence. Glassdoor is a platform where current and former employees can review their companies and share their experiences. Responding to positive reviews on Glassdoor is a great way to show appreciation for your employees, foster a positive online reputation, and draw in potential new hires. From establishing guidelines to crafting the perfect response, let’s dive into the steps you can take to ensure productive, professional responses to positive Glassdoor reviews.

What is Glassdoor?

Glassdoor is an online platform where current and former employees can review their companies and share their experiences. It offers an invaluable resource for job seekers to gain a better understanding of the culture and benefits offered at different organizations. Additionally, employers can use Glassdoor to improve their employer brand by responding to reviews in an effective, professional manner. 

Glassdoor recently put together a list of the top companies and industries that prioritize work-life balance for employees. But even if your brand isn’t included, you’ll want to make sure that your policies regarding workload, paid time off, mental health services, and more truly prioritize the well-being of your employees. Your reviews will probably be a good gauge of how effective those policies are.

External Link: https://www.glassdoor.com/research/burnout-work-life-balance-covid-19/

Benefits of Responding to Positive Reviews on Glassdoor

Responding to positive reviews on Glassdoor is essential for employers looking to make the best impression possible. Not only does it demonstrate a commitment to employee satisfaction, but it also gives potential new hires an inside look into the company culture. Through thoughtful and constructive responses, employers can show appreciation for their employees and express gratitude for the positive feedback. Additionally, responding to reviews demonstrates transparency and openness—both of which are highly attractive qualities in an employer. 

Preparing Your Response

Preparing your response to a positive review on Glassdoor is key to making the most out of the opportunity. First, take the time to read the review thoroughly and understand what they liked about the company. Then, craft a response that expresses gratitude and appreciation for their comments while acknowledging any areas of improvement. It’s also important to be authentic and genuine in your response; this will help build trust with current and potential employees. Additionally, consider mentioning any changes you’ve made or initiatives you have planned as a result of their feedback. 

Glassdoor management and strategy will be a top focus for communications professionals in 2023. Eighty-six percent of job candidates look at a company’s human reviews and rating before applying. Before deciding on a company, 60% of Glassdoor users read at least five reviews.

External Link: https://thesmallbusinessblog.net/glassdoor-statistics/

Establish Guidelines for Responding

Establishing guidelines for responding to reviews on Glassdoor and other platforms is a great way to ensure that employees are receiving the recognition they deserve in a timely manner. When crafting your guidelines, it’s important to clarify who should be responding to these reviews and how often they should do so. Additionally, it’s important to provide guidance on the tone and style of responses, as well as any key points that should be included such as expressing gratitude and appreciation, highlighting areas of improvement, and mentioning any changes or initiatives taken as a result of the feedback.

Positive review response examples provide proof to the entire audience that your business is reliable. It’s vital customer feedback you need to validate that what your business is doing is on the right track! If you only reply to negative reviews, that’s all prospective customers will see and it will give them a bad first impression of your company. 

External Link: https://www.prnewswire.com/news-releases/game-changer-cone-survey-finds-4-out-of-5-consumers-reverse-purchase-decisions-based-on-negative-online-reviews-128670633.html

Be Authentic in Your Response

Authenticity is essential when it comes to responding to positive reviews on Glassdoor and other platforms. Rather than providing a generic response, take the time to craft an individualized response that speaks directly to the reviewer. This could include thanking them for their kind words, and highlighting any changes or initiatives taken as a result of their feedback. 

Address Specific Points in the Review

When responding to positive reviews on Glassdoor, be sure to address specific points that were mentioned in the review. This could include thanking the reviewer for their kind words and addressing any particular points they made about the company culture, benefits, or employee experience. Doing so will show that you are taking their feedback seriously and will also encourage further dialogue with other reviewers who may have similar experiences.

Keep Responses Professional and Respectful

When responding to positive reviews on Glassdoor, it is important to keep responses professional and respectful. This means avoiding any overly casual language and focusing on thanking the reviewer for their kind words. Additionally, avoid using language that could be seen as promotional or trying to “sell” the company in any way. Instead, focus on addressing specific points made in the review and expressing your appreciation for the feedback. 

Do Not Make Promises You Cannot Fulfill

When responding to positive reviews on Glassdoor, it is important to not make promises that you cannot keep. Doing so can create false expectations for reviewers and could result in a negative employee review if those expectations are not met. Instead of making promises, focus on expressing your appreciation for the kind words and thanking the reviewer for their review. Additionally, respond to specific points made in the review and provide insight into how you plan to address them going forward. This will demonstrate that you are taking their comments seriously and that you value their feedback. Finally, be sure to avoid making any false or exaggerated statements as this can hurt your credibility with potential employees.

Crafting Your Response

Crafting a response to a positive review on Glassdoor is an important part of maintaining your company’s reputation. Start by expressing your appreciation and thanking the reviewer for their kind words. Focus on responding to specific points made in the review, and provide insight into how you plan to address them going forward. Be sure to be honest, as making false or exaggerated statements can hurt your credibility with potential employees. Additionally, avoid making promises that you cannot keep, as this could lead to negative reviews if expectations are not met. Crafting thoughtful responses shows that you take feedback seriously and value the opinions of others. Taking these steps will help ensure that your response is professional and respectful, leaving a positive impression with readers.

Start by Thanking the Reviewer for Their Kind Words

We would like to express our sincerest gratitude to the reviewer for taking the time to write such a kind review. Your words have been truly appreciated and we are humbled by your praise and support. We strive to create an environment where our employees feel valued and respected, so hearing that you felt this way is incredibly rewarding. 

Highlight Unique Aspects of Company or Culture Mentioned in the Review

At XYZ, we pride ourselves on our unique culture and values. We strive to create an environment where everyone feels safe and respected, and where everyone has the opportunity to share their thoughts and ideas. This is something that was highlighted in the recent review, which we appreciate very much. Our culture is based on collaboration, respect for each other’s differences, and an appreciation for diversity. We encourage everyone to be creative and open-minded when it comes to problem solving. 

Use Specific Examples to Illustrate Your Appreciation for the Reviewer’s Comments

At XYZ, we are extremely grateful for the positive review that was recently posted on Glassdoor. We truly appreciate the reviewer taking the time to share their experience with our company. We understand how valuable feedback can be and would like to thank them for recognizing our efforts in creating a unique and welcoming workplace.


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