Yes, it is widely recognized that responding to reviews, including negative ones, can positively impact the perception of a company. Glassdoor users and job seekers often appreciate and value companies that actively engage with employee feedback and address concerns raised in reviews. Here are a few reasons why responding to reviews can improve a company’s perception:

  1. Demonstrates attentiveness: Responding to reviews shows that a company is actively listening to its employees and values their opinions. It demonstrates a willingness to engage in a constructive dialogue and address concerns, which can positively impact how job seekers perceive the company’s culture and responsiveness.
  2. Transparent and authentic communication: Engaging with reviews, both positive and negative, fosters transparency and authenticity. Responding openly and professionally to feedback shows that the company takes feedback seriously and is committed to addressing issues or improving in areas of concern.
  3. Builds trust and credibility: Responding to reviews can build trust with current and prospective employees. It shows that the company values its workforce, cares about employee experiences, and is proactive in making improvements. This can enhance the company’s reputation as an employer of choice.
  4. Opportunity for resolution: Responding to negative reviews provides an opportunity to address specific concerns and offer potential solutions. By acknowledging and addressing issues raised in the review, the company demonstrates its commitment to creating a positive work environment and resolving any underlying problems.
  5. Influences job seekers’ decisions: Glassdoor reviews play a significant role in job seekers’ decision-making process. When job seekers see a company actively engaging with reviews, it can give them confidence that their concerns will be heard and addressed if they join the organization. This can positively impact their perception of the company and increase the likelihood of considering it as a potential employer.

Overall, responding to reviews, especially negative ones, can be an effective strategy for companies to improve their perception, build trust, and demonstrate their commitment to employee satisfaction and continuous improvement.


gbpnet Changed status to publish March 8, 2024